How Maxeco gained 100% control over inbound leads without hiring reps.
Dozens to hundreds of monthly underfloor heating leads were getting lost across regional partners. The AI sales rep solved slow response times: instant SMS qualification, verifying project specs, and routing 42% qualified deals straight into Raynet CRM.
Underfloor heating · Inbound SMS qualification · Raynet CRM integration
No lead is dropped. Regional partners get only qualified opportunities.
How inbound marketing leads are processed in real time. The AI rep checks project specs and creates complete records in CRM.
- Pavel KřížRaynet: South Moravia+420 777 ••• •21Arrived: 18:42 · Channel: WebReply in: 1 min
Parameters established: Novostavba RD 140 m², půdorys k dispozici
Outcome: Raynet: South Moravia - Jiří NovotnýDeclined (outside ICP)+420 603 ••• •84Arrived: 20:15 · Channel: FacebookReply in: 2 min
Parameters established: Rekonstrukce bytu, hledá pouze montážní materiál
Outcome: Declined (outside ICP) - Michal DvořákRaynet: Central Bohemia+420 724 ••• •19Arrived: 21:30 · Channel: WebReply in: 1 min
Parameters established: Komerční prostory 320 m², realizace jaro 2027
Outcome: Raynet: Central Bohemia - Roman ČernýWaiting for dimensions+420 732 ••• •55Arrived: 22:04 · Channel: WebReply in: 2 min
Parameters established: Dotaz na orientační cenu bez technických detailů
Outcome: Waiting for dimensions
Instant SMS outreach removes the delay between form submission and first response.
- total processed leads
- 238total processed leads
- qualified as relevant
- 42 %qualified as relevant
- leads answered
- 100 %leads answered
Representative overview of live operation at Maxeco. Names and numbers masked for data privacy.
Leads arrived. The sales process stalled.
Maxeco generated substantial lead volume from online ads. The breakdown occurred when leads needed handling across regions.
Leads passed to regional partner installers were handled arbitrarily: some replied immediately, others took weeks or never called back.
Over half of online leads lacked buying intent. Sales reps wasted precious hours sifting through tyre-kickers instead of closing deals.
Building an in-house central SDR team meant hefty fixed costs, lengthy recruiting and onboarding, with no certainty of payoff.
Uncontacted leads cooled off within 24 hours, effectively handing marketing investments over to competing providers.
Instant SMS qualification and direct Raynet CRM sync.
We deployed an inbound AI sales rep armed with Maxeco product specifications and price lists.
As soon as a prospect submits the form, the AI rep responds via SMS, verifying urgency, budget and floor area.
Loaded with system catalogs and spec sheets, the agent resolves technical inquiries reliably.
Qualified records are automatically logged into Raynet CRM with all gathered context ready for closing.
How inbound lead qualification runs live.
Live SMS qualification exchange. The agent immediately checks specs, layout and timing.
Alex
SMS
- The reply went out as soon as the web form was submitted.
- Verifying project specs and buying readiness.
Authentic sample dialogue. All details automatically synchronized into Raynet CRM.
€3,800 saved in the first 2 months with 100% pipeline visibility.
Rather than hiring a full-time junior rep, the AI rep handled first contact across all 238 incoming leads. It sifted out low-intent queries and delivered 42% qualified opportunities to reps. Costs were a fraction of rep salary, operating 24/7 without downtime.
Maxeco leadership feedback.
The greatest value is not just time savings, but the peace of mind that the entire process works reliably. Reps now focus strictly on deals that make commercial sense.
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