Interest after a webinar lasts hours. Your capacity is measured in days.
Hundreds of sign-ups at once, and the greatest willingness to talk immediately after. By the time the team reaches them they have cooled. Alex works all of them at once.
Alex
An illustration, not an export from a customer account. What the agent asks, how it argues and when it says no are all things you set, and you sign them off before the first live message goes out.
- of sign-ups worked at once
- hundredsof sign-ups worked at once
- of the first message going out after the event
- within minutesof the first message going out after the event
- of the list gets the sequence, not just the first fifty
- 100%of the list gets the sequence, not just the first fifty
This page has no measured figure of its own yet. The nearest documented case is Vividbooks, where webinar registrations produced 159 booked meetings out of 742 contacts approached.
A webinar is the one moment people raise their own hands.
They all arrive at once
The registrations land in a single afternoon. Calling them in reasonable time is capacity-impossible, even for a large team.
Interest is highest immediately
Somebody who just sat through an hour of your content is at their most open that day, not next week. Every day of delay costs conversion.
Most sign-ups never intended to buy
They collect content. Reaching the ones who can buy means calling everyone else too.
Eight blocks of registrations from one webinar, worked twice.
On the left what gets done. On the right what Alex does.
- Registrations 1 to 20TodayCalled the next dayWith AlexMeeting
- Registrations 21 to 50TodayNo answer, doneWith AlexMeeting
- Registrations 51 to 90TodayNo answer, doneWith AlexIn conversation
- Registrations 91 to 140TodayNobody reached themWith AlexContent collector
- Registrations 141 to 190TodayNobody reached themWith AlexMeeting
- Registrations 191 to 240TodayNobody reached themWith AlexIn conversation
- Registrations 241 to 290TodayNobody reached themWith AlexNot qualified
- Registrations 291 to 340TodayNobody reached themWith AlexMeeting
The rows illustrate a typical webinar rather than a measured campaign.
How Alex runs it.
- Capture and record
- Reaching out while it is live
- Getting a reply
- Finding the motivation
- Checking the criteria
- Assessing and handing over
- 01
Capture and record
The registration list is imported or connected. Every sign-up becomes a contact and a deal.
- 02
Reaching out while it is live
It writes right after the event rather than when the team gets round to it. Over SMS and email.
- 03
Getting a reply
It picks up what the webinar covered. Not "thanks for attending" but a question that can be answered.
- 04
Finding the motivation
Why they signed up and what the subject actually solves for them. This is where a content collector separates from a buyer.
- 05
Checking the criteria
Two or three questions you set. They tell a meeting worth having from one that is not.
- 06
Assessing and handing over
Relevant goes to a meeting in the calendar. The rest are closed politely and stay in the database for next time.
The nearest documented case is Vividbooks: webinar registrations that had otherwise gone cold produced 159 booked meetings from 742 contacts, converting at 21 per cent in the first month and 26 after tuning. The mechanism itself is checkable in test mode.
Alex runs this oneHow many people signed up to your last webinar, and how many did you speak to?
Live in 14 days, three to four hours of your time. No lock-in, switch it off any time.