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Use case · questions from existing customers

Speed is not what pays here. Being systematic is.

A customer asks what you would charge for something. Somebody answers fairly and quickly and moves on, because they are handling hundreds of emails a day. And that is where it ends.

Alex

Email

  1. 08:41

    Hello, we have your ventilation system from 2022 at the Olomouc site. We are opening a second branch and need to know whether it can be done the same way.

  2. 52 seconds

    Hello Mr Sedláček, this is Alex. I have Olomouc in the system, I can see the unit and the service history. It can be done the same way. Where is the second branch and roughly what floor area?

  3. Prostějov, around 250 m². We open in April.

  4. April is realistic, but we should not leave the unit order later than February. Let my colleague Martin put a quote together based on the Olomouc one; he is free Thursday at 13:00 or Monday at 9:00.

  5. Thursday at 13:00.

    Delivered

    • Meeting confirmedThursday 13:00 · Google Calendar
    • Written to the CRMA deal on an existing customer
AlexExisting customer

An illustration, not an export from a customer account. What the agent asks, how it argues and when it says no are all things you set, and you sign them off before the first live message goes out.

questions lost in an inbox
0questions lost in an inbox
automatic follow-ups before a deal is closed
2automatic follow-ups before a deal is closed
place showing how many of these opportunities you have
1place showing how many of these opportunities you have

We have not measured how much extra revenue this produces and we do not estimate it. The mechanism is checkable: every question becomes a tracked deal, which you can verify in the CRM.

The problem

Every one of those emails is a real opportunity.

Repeat-business companies get tens or hundreds a day

To the general company address, to a specific rep, anywhere. Subscriptions, servicing, regular orders.

It gets answered, but nobody makes a deal of it

Nobody watches it and nobody follows up when the customer goes quiet. People simply are not systematic enough to turn every email into a tracked lead.

The company has no idea how many it has

And plenty are lost purely because nobody said "I will come back to you in two days".

Eight questions from one week, worked twice.

On the left what happened to them. On the right what Alex does with them.

  • Price of an extension
    Today
    Answered, done
    With Alex
    Meeting
  • We want this as well
    Today
    Answered, done
    With Alex
    Order
  • Service retainer query
    Today
    Answered, done
    With Alex
    In conversation
  • Price for a second site
    Today
    Answered, done
    With Alex
    Meeting
  • Question about timing
    Today
    Answered, done
    With Alex
    Only asking
  • Bespoke enquiry
    Today
    The reply got lost
    With Alex
    Meeting
  • Interested in upgrading
    Today
    Answered, done
    With Alex
    In conversation
  • Availability query
    Today
    Answered, done
    With Alex
    Order

The rows illustrate a typical week rather than measured data.

How Ninjabot helps

How Alex runs it.

  1. Capture and record
  2. Answering the question
  3. Watching and following up
  4. Confirmed interest moves on
  5. No answer stays visible
  1. 01

    Capture and record

    Whether the question arrives by email or through a form, it becomes a deal in the CRM. Who it was addressed to does not matter.

  2. 02

    Answering the question

    Thanks to the know-how database it answers directly: what you offer and at what price. Not "a colleague will be in touch".

  3. 03

    Watching and following up

    If the customer does not reply within a few days, it follows up. And once more, until it has a clear answer: yes, no, or later.

  4. 04

    Confirmed interest moves on

    The rep gets a notification and the full history in the CRM. They open one deal and know everything.

  5. 05

    No answer stays visible

    The deal is not deleted. It stays recorded, so you can see how many such opportunities you have and how they end.

We run this use case at Servisbal: a company with thousands of regular customers and hundreds of email questions a day. The figures land here once the client approves them.

Alex runs this one

How many deals did your inbox swallow this week?

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