How an AI rep re-engaged a carpenter database and yielded 47 leads in 14 days.
Czech family manufacturer M-Line produces custom sliding wardrobe doors. Thousands of past carpenter contacts sat dormant in their CRM. The AI sales rep in warm-up mode contacted them over SMS, achieving a 30% response rate.
Sliding door manufacturing · Dormant database warm-up · Live in 3 weeks
From 263 contacted carpenters to 47 qualified sales opportunities.
Pilot campaign re-engagement results directly from the company pipeline.
30% of craftsmen responded to the message and 18% of completed chats became qualified leads.
- Total contacts reached26330% response rate
- Completed two-way dialogues12039% showed interest
- Booked hot sales leads47
- Delivered enquiries & slots
- 47Delivered enquiries & slots
- Response rate from dormant base
- 30 %Response rate from dormant base
- Conversion rate to deal
- 18 %Conversion rate to deal
- Time from kickoff to go-live
- 3 týdnyTime from kickoff to go-live
Data from M-Line pilot phase. All contacts sourced from internal database of past customers.
Thousands of carpenter contacts sat idle in CRM.
Cabinetmakers save time by sourcing sliding doors ready-made from M-Line. The firm had thousands of past contacts, but reps lacked time for systematic follow-up.
Years of operations accumulated thousands of carpenter contacts. Daily routine left zero bandwidth for systematic re-engagement.
Phoning hundreds of artisans to ask about upcoming projects is exhausting and inefficient for senior reps.
Woodworkers discard generic marketing blasts. They needed personal, respectful SMS follow-ups that sounded like a colleague.
Uncontacted craftsmen default to competitor suppliers or manufacture doors manually, bleeding repeat revenue.
Live in 3 weeks with an authentic tone craftsmen respected.
AI sales rep Simona operated strictly with M-Line internal data. The conversation felt so authentic that even company IT staff could not tell it apart from human outreach.
From kickoff to first live SMS took 3 weeks. Client technical configuration required just 3 days of collaborative effort.
Tailored for tradesmen: concise, functional SMS messages without marketing fluff or aggressive sales pushes.
Sales reps received 47 pre-qualified prospects specifying dimensions and profiles, ready for immediate quote closing.
M-Line owner review.
It works exactly as I envisioned and promised. The AI rep sounds so natural that even our IT specialist could not tell. Several customers visiting our facility even asked to meet the assistant in person.
Have hundreds of dormant customer contacts in your CRM?
See how an AI rep wakes up your past customer database and brings deals back to life in 14 days.